A Collective of Passionate Care Innovators

Our members are a community of hard-working, proactive, and highly motivated care business leaders dedicated to making a difference in the care industry. As owners of independent, private, family-run businesses, we are united by a shared commitment to helping families arrange and provide exceptional live-in care.

Shaping the Future of Care

At our core, we are driven by a single belief: the more people know about live-in care, the better the lives of our loved ones will be. We are here to champion a way of living that allows individuals to stay at home, surrounded by comfort and familiarity, while remaining part of everyday life.

As a not-for-profit organisation, our mission is to raise the quality of care across the UK by empowering families with honest and impartial guidance. We work to educate and inspire, offering an alternative to the traditional notion that care homes are the only solution. Live-in care is about dignity, connection, and enabling people to maintain their independence in the place they know and love best—home.

The Guiding Light for Live-in Care

Since our founding in 2013, we’ve been steadfast in our vision: to enlighten families, professionals, and the wider public on the benefits of live-in care. All our members are committed to upholding the highest standards of care and ensuring that every family we support receives the information and reassurance they need to make the best decisions for their loved ones.

Why We Do What We Do

Live-in care offers a way of life that promotes wellbeing, independence, and connection. By advocating for this transformative approach, we strive to give families the peace of mind that their loved ones can enjoy life to the fullest in the comfort of their own homes.
Together, we are building a brighter future for care— from our families to yours, we aim to help people across the nation: one family, one home, and one life at a time.